Easy Ways to Advertise with Little or No Money. The Importance of Repetition in Advertising. You may have heard this before, but most people just dont understand the importance of repetition in advertising.

If you watch any TV Im sure youve seen the frustrated loan officer that lost another loan to Ditech. How about the insurance company with the Gecko icon? Its extremely unlikely that youve seen those commercials only once or twice. In fact, youve probably seen these dozens and dozens of times without even realizing it.

Pay attention next time youre watching TV and Im sure youll be amazed at the enormous repetition of what we might consider to be the most recognized products, services and companies. The reason for this is simple; its a proven fact that consumers need to see ads for products and services repeatedly before they become motivated to take action. This means that it is not unusual to see fewer results in the beginning of your advertising campaigns than you may see as your business becomes more established and seen over and over in the months and years to come. Repetition and consistency are all-important, and patience is key!

This also speaks volumes for the advantage you have in featuring widely recognized companies such as the ones you offer on your website. This alone increases your chances of finding Internet users that are interested in the products and services you offer. Repetitive advertising over time enhances the possibility that viewers will click on one of your affiliate links and make purchases that will generate revenue for you! And once the first purchase has been made, the likelihood of repeat purchases is better yet!

Keep in mind that Internet businesses are not limited to advertising only on the Internet. There are also many effective ways to advertise your new business off-line as well. Heres just a few:

• Tiny Classified ads in newspapers
• Online Newspaper Ads
• Tiny Classified ads in the back of magazines
• Imprinted pens, key tags and coffee mugs
• Magnetic signs on the side of your car
• Advertising space on restaurant menus
• Advertising space on Matchbook covers
• Fliers on Laundry room bulletin boards
• Direct Mail
• Advertising Card Decks
• Business cards
• Banner Exchange Share Groups
• Welcome Wagon Ads
• Billboards

More on Search Engines
As an example why are Search Engines important to you? Lets say you advertise your website using emails or ads in the paper or on the side of a bus or Flyers that you put on car windshields. No matter how you advertise your website, many of the people that try to respond to your ad will type your exact address into their search bar. Now if your site is listed with the Search Engine that powers that particular search bar, your prospect should have no trouble finding your site at near the top of the list Remember they entered your exact Internet address making your site the only perfect match thats listed with the Search Engine. But if youre not listed with that Search Engine, the Internet user may not be able to find your website at all! That could represent lost revenue for your business every time it happens!

Banner Advertising
A banner is simply a small ad that is displayed on the hosts website containing a link to the advertisers website. Banners are a very popular way to advertise on line. Youll see banner advertising on most major websites as well as many start-up businesses sites. A quick search under the phrases banner advertising or banner exchange will produce many thousands of results. Youll find prices ranging from FREE to astronomical on the webs most popular sites. Be careful because some free banner advertising will require that you have to allow the host website to advertise on your website. This can be bad because it could create a potential distraction for your visitors, the exact people you want focused on your money making affiliate links and banners. You will also find a large variety of sizes and shapes available for banner advertising. Keep in mind that larger banners will take up more space on the hosts website which will increase the price you could pay. Take a look at the website you intend to advertise on. If the site has a spacious look and feel with plenty of open space, a small banner may get noticed as easily as a larger one. Most companies that sell banner advertising will rotate your banner with other advertisers to avoid making their site overly cluttered with ads.

The Interactive Advertising Bureau (IAB) has established standard banner sizes using the Interactive Marketing Unit (IMU). Here are a few samples of standard sizes:

468 x 60 IMU - (Full Banner) 234 x 60 IMU - (Half Banner or Ad Badge) 88 x 31 IMU - (Micro Bar) 120 x 600 IMU - (Skyscraper) 160 x 600 IMU - (Wide Skyscraper)

Remember, the bigger the banner, the bigger the price tag. Many banner ads are sold on a pay per impression basis meaning that you will incur a cost every time your banner is displayed on the hosts website. Others may charge on a pay per click basis meaning you will only incur costs when a viewer actually clicks the banner and visits your website. We recommend that you establish a budget you are comfortable with before you start banner shopping!

Free For All (FFA) Websites and Links Directories
Heres a way you can truly advertise your website without any costs or requirements for exchanging advertising from your website. Free-For-All websites generally make their money by affiliating themselves as a Middleman with other companies. They attract visitors to their website who want to advertise their own website. Since the FFA site offers free advertising, it could become a very popular website. Remember also that popularity is an important factor when it comes to Search Engine ranking, or placement. Therefore, the FFA site benefits by achieving better placement on Search Engines, which in-turn further increases its popularity and traffic flow and allowing the FFA site more opportunities to generate revenue through the affiliate providers theyre promoting.

So how can you benefit from FFA sites? The most obvious way to take advantage of FFA sites is to list your website with as many of them as possible. It takes a little time, but its free, and you can do this yourself, so any visitors you attract through FFA sites could create FREE Cash over time.

Chat Rooms and Message Boards
There is probably a Chat Room or Message Board for just about every topic, hobby or subject you can think off. While many Chat Rooms may restrict you from adding links to your website, keep looking until you find ones without link restrictions. This just takes a little time but its FREE so even if you cant add a link, you may be able to post, or list, your Internet address. This is very similar to Word of Mouth advertising. Only in this case, its more like Word of e-Chat advertising. Lets say you find a chat room or message board about making money from home. Each time you reply to a posting, whether youre commenting on someones question about how they make money or whatever, always include your web address as part of your signature.

Or you can plug your website during responses you post; Sounds like youre doing really well. By the way, check out my website www.youraddress.com. Hundreds or even thousands of people could end up reading the same posting and your subsequent response. And remember that any visitor that clicks through to your website represents another potential opportunity for you to make money!

Create your own Banner Ads

Create your own Business Cards

Place your own FREE Online Newspaper Ads

Place your own CHEAP Online newspaper Ads

Need More Information? I will be more than happy to answer any questions you may have!

To Your Success!

Rita Anderson

www.freetoliveudecide.biz
http://www.ritaanderson.ws